This question is perplexing me. Taking into account US & International sales, Iron Man did $1B+ & Man Of Steel appears on its way to $1B. STID did $400m, clearly a hit but not in the same league as the other two.
How is this possible? I can't imagine someone saying "I'm into action heroes but not into Star Trek", but apparently this is happening. Looking further @ rotten tomatoes, STID did better on the tomatometer, so its not like the movie s*cked. Even if some of the core fan base was alienated by the rehashing of TWOK, it doesn't account for the absence of the mass market.
So what do people think is happening?