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Old June 18 2013, 02:28 AM   #2251
Out Of My Vulcan Mind
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

throwback wrote: View Post
Why put the next Star Trek film into a summer slot? Why not another slot, where it can dominate the market?
Studios sometimes try that, but the lower traffic outside of the summer and the November/December frame makes it a risky proposition for big budget films. March is the best month outside of the summer and the end-of-year holidays, but March has only delivered two films that have grossed over $250 million domestic and six that have grossed over $200 million domestic.
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