Re: STID "tracking" for $85-90 million opening [U.S. box office]
Why put the next Star Trek film into a summer slot? Why not another slot, where it can dominate the market?
Studios sometimes try that, but the lower traffic outside of the summer and the November/December frame makes it a risky proposition for big budget films. March is the best month outside of the summer and the end-of-year holidays, but March has only delivered two films that have grossed over $250 million domestic and six that have grossed over $200 million domestic.
"I'll see you in another life, brother."