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Old June 16 2013, 10:05 PM   #59
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Re: Spielberg Predicts 'Implosion' of Film Industry

Let's not forget that in the past there were premium "roadshow" film presentations and then standard moviehouse shows, so two-tiered pricing goes back to the 50s at least.

If theaters could charge less per ticket for less popular films they might well put more butts in seats, sell more concessions, and actually make more money, but the way the distribution deals are done this isn't typically possible.
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