It is such a novel and quaint thing that America still does "matinees".
It sounds so 1930's to me, as if it is a different experience, going at 2:00, compared to the 8:00pm showing.
My local cinema(not theatre - that's where I saw "Driving Miss Daisy" last night with Angela Lansbury and James Earl Jones - BRILLIANT, BTW!)just offers a loyalty card and it's $11 any time - easy!
I am confused, are you talking about live action theatre vs. cinema, cause I don't remember THAT version of Driving Miss Daisy.