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Old June 15 2013, 06:41 PM   #2162
BillJ
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Flake wrote: View Post

However in the USA and Canada, the box office gross is a disappointment. That is what I am saying. Competition was more fierce but this means people chose the competition over Trek.
Which is the way its always been. Americans seem to have an easier time connecting with contemporary sci-fi than futuristic sci-fi and contemporary action than futuristic action.

I had hoped this one would do major business here, but was concerned with what it was competing with.

Plus, I'll say now, I don't think we see a budget cut with the third film. But I do think they will up the action to continue to appeal to foreign markets. Star Trek for the foreseeable future will be more a straight action franchise.
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