So some people have other things in their lives to do than watching films or TV shows. A big surprise.
nuTrek 2009 made 250 million in the US. Average ticket price in 2009 was $7.50, so roughly 33.3 million tickets were sold. And a lot of fans have seen the film multiple times. So roughly 10% of the population went to see the film. Right, only ONE OUT OF TEN American citizens has seen Abramstrek in the US. In other words for everyone who has seen the film you meet NINE people who haven't. The chance of meeting someone who doesn't know who Captain Kirk is is a lot greater than the chance of meeting someone who does.