I was on the phone calling for some information, and the person who answered was taking my first and last name. Paraphrasing:
Me: 'Kirk' like the Star Trek captain.
Her: I'm sorry, I don't know who that is.
Me (chuckling): No problem.
I assume that people know of the characters from the Abrams films, but there are people who have never even seen any films in the
Star Wars franchise...so it's not farfetched