Re: STID "tracking" for $85-90 million opening [U.S. box office]
This is a quote from 2008 I found on IMDB by Warner Bros. Pictures Group President Jeff Robinov, "Superman Returns didn't quite work as a film in the way that we wanted it to. It didn't position the character the way he needed to be positioned.
Translation: "It didn't make us the half a billion we wanted, and that money had already been spent."
You get hurt, hurt 'em back. You get killed, walk it off.