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Old June 13 2013, 10:43 PM   #2110
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I think that the decision "sequel or not" is primarily made based on the "plan" for the sequel, especially in an already established franchise. There are films that got a sequel even though they had horrible box office, because studios liked the concept and approach of the sequel plan. There are films that never got a sequel even though they had fantastic box office, because nobody was able to come up with a plan for a sequel that satisfied the studios.

Superman Returns did fine, but the concept for the sequel wasn't good.
A movie aiming low should not be praised for hitting that target.
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