If one took up your suggestion as a benchmark, nobody would discuss anything about anything.
You obviously haven't noticed the dozens of other threads about this movie. There becomes a time when someone runs a subject completely into the ground to the point that people begin to push back, not because they hate women or think they should be subservient but because the discussion serves no real purpose without people being willing to back up what they say.
If I thought Star Trek Into Darkness
showed women in a poor way, I wouldn't buy tickets to it. I wouldn't buy tickets for my wife (who is a pretty staunch feminist, laughs at this discussion and the Alice Eve underwear controversy), my mother-in-law and tell my daughter she should go see it.
There are totally times one should be willing to take a stand and refuse to support something because it offends them. This simply isn't one of those times.
But none of us are saying that people who don't give a flying-giraffe about the gender balance in Star Trek or Alice Eve's underwear shouldn't be able to express their annoyance, bemusement, or opposition to those who do.
I think that this is an important issue, and for many women it's symptomatic of a wider one which they don't have the luxury of being able to ignore. In my opinion, the 'gendered construction' of Star Trek hasn't been done to death: at least not any more than the Box Office results, Khan, or the effects of salt water on a fictional starship.