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Old June 13 2013, 10:29 PM   #24
TheGodBen
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Re: Will you be getting a PS4 or an Xbox One ?

I'm a 360 owner and, unless Sony drop the ball somehow, I'll probably be purchasing a PS4. The Xbox One just doesn't appear to be good value due to all the DRM stuff, the higher price, and it's weaker system specs. My current plan is to wait until a few months after launch to get it, but I might be persuaded to preorder it if I find a really good deal.

Owain Taggart wrote: View Post
What I'm really curious about is, what did MS's market research tell them? Honestly, I want to know, because they've made every conceivable mistake to piss off gamers, and they only seem to be digging themselves into a hole each time they speak.
Their marketing chief, Yusuf Mehdi, explained their thinking in this article:

I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points.
So it seems like their marketing research told them that the hardcore gamers wouldn't like it but most consumers wouldn't bother to find out about the DRM before buying, so they decided to go for it. They may be right about that, consumers can be pretty stupid. But their mass cancelling of press interviews at E3 indicates that the backlash was larger than they expected and they're struggling to overcome the bad PR.
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