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Old June 13 2013, 07:25 PM   #2094
Location: Manchester, UK
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Admiral Buzzkill wrote: View Post
Nah. "Family friendly" means something pretty specific, and it's outside the action-adventure genre and the box office take that they're looking for - unless they want to turn Trek over to Dreamworks Animation or Pixar.

They want to be in the same arena with Man Of Steel, Fast And Furious or the Marvel movies. These are not "family friendly."
The Nibiru stuff qualifies as family friendly adventure to me whereas the briefing room massacre and aftermath does not. etc....

The Marvel movies are definitely family & kid friendly. I think STID moved away from that.
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