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Old June 13 2013, 07:06 PM   #2093
Admiral Buzzkill
Fleet Admiral
 
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Nah. "Family friendly" means something pretty specific, and it's outside the action-adventure genre and the box office take that they're looking for - unless they want to turn Trek over to Dreamworks Animation or Pixar.

They want to be in the same arena with Man Of Steel, Fast And Furious or the Marvel movies. These are not "family friendly."
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