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Old June 11 2013, 12:38 PM   #1969
Re: STID "tracking" for $85-90 million opening [U.S. box office]

How many of you have seen the film "Hansel and Gretel: Witch Hunters"? I just did. Man, this was a wretched, preposterous film. The music was annoying and loud, and the technology was anachronistic to the period. Established as being in the early 18th century, this film had characters using steampunk machine guns and tasers.

To illustrate the power of the international market, if this film was relying on the domestic box office, it would be a rated a critically-panned bomb with a budget of $50 million and a gross of $55.7 million. However, the international market gross was $170 million, making this film a financial success. Paramount has agreed to a sequel.

The lessons I learned from this film was that one shouldn't be overly reverential to the source material, have over-the-board action, have likeable characters, have some comedy, have the women as objects of sexual desire and arousal but are able to hold their own in a battle, especially against other women, and have the characters speak enough to advance the plot and to give brief exposition to the audience. Another film that meets this mold and is succeeding is Furious 6.
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