The NY Toy Fair images of that new 12" Darth Vader looked so much better than what we see in that packaged photo. His helmet and armor looked more realistic and much shinier, though it's possible that Hasbro deliberately brought their best, spiffed-up production copy of the figure to the Fair so the product would come off looking more appealing. The finish on the Vader in that box looks dreadful. It's like he's a big, black shampoo bottle or something.
I know these are cheap figures aimed at kids and younger buyers and designed to play with and bash around, but it's pretty bad when 12" figures designed and made all the way back at the end of the seventies look a lot better and much more accurate than toys designed and made in this era of cutting-edge toy design and sculpting.