the Abrams TOS reboot movies were totally the right way to go to re-energize Trek
Sometimes there's merit in building a franchise that hums along at a lower level, but keeps going, rather than to pander to current fashion trends that are bound to become stale as fashions change and the prime-demographic groups age-out and develop more mature tastes.
JJ Trek will be lucky to get one more film after this, beyond which I think it will have been played-out. JJ will have left the building and it just won't seem fresh and hip anymore.
BAD Robot TOS isn't building a franchise that hums along at a lower level. It's at a high level and people are noticing it.
Bad Robot TOS isn't pandering to current fashion trends.
Bad Robot TOS isn't pandering to TOS purists.
Prime Trek is dead. Bad Robot Trek is alive and kicking. Long Live Trek.