Fast and Furious changed its direction, by focusing less on car racing.
The question becomes, what has Star Trek to change for it to succeed? I think some people are thinking the change was too much, that it lost something of its quality when it was adapted to international markets.
For me, the quality that changed the most was the character of James Kirk. I once wrote a thread where I used a line from ST V and AB responded:
You mean, anything comparably adolescent, overblown, simpleminded and self-dramatizing?
To me, that is the definition of this new Kirk. I wouldn't follow this Kirk for a single day, let alone five years.
I can tell you something about the story arc of characters in IM3 or F6, but I can't tell you anything about those arcs for the characters in this new film. I don't feel the familiarity that some have expressed - that Kirk has gone through this arc before. I don't know what I feel for these characters.