Reading this thread has made me realise just how American-centric some people are.
You know, it's quite funny. Some people are so intent on seeing this movie labelled as a 'dissapointment', so eager to kill the JJ-verse dead, that they will claim that lower than expected box-office figures in the domestic market are the big story here. But if you're standing on the other side of the Pacific or the Atlantic, it's pretty clear that this isn't the big story at all. For that, you have to look at the film's global baseline.
That's what I was getting at.