Who said anything about fair? It's how it is though. Admittedly I don't much care for the direction the reboot is going... more action, less substance, half of the substance there is ripped off from previous incarnations of Trek... but it's what it is. And you can't argue that it isn't selling.
To me I feel the NuTrek is basically a watered down version of the Trek I grew up on at best. Not to mention reboots are a general pet peeve of mine since they just take the general substance of an old product, repackage it to look slightly different and sell it again.
But as I say on the Enterprise forum often enough... bad Trek is better than no Trek.