R. Star wrote:
Pft, the mission statements of the new movies is to boldly put as many butts in the seats as they can.
That's unfair. That has ALWAYS been the mission statement of entertainment business, from theatre to comic books to novels to television to cinema and video games. The new Trek movies are not different in that regard. In fact, TOS was made sexier and more actiony after the first pilot for this very reason.