I don't really understand why scheduling any show opposite another is such a big deal in this era. I frequently watch one show while recording another, which is showing on a different channel at the same time. Or I catch the inevitable repeat a few days later.
I think whether or not it is a bid deal or not rest on whether the powers that be are able/willing to track that people *are* recording and watching later.
I do recall some years back when BSG was still on the air that there was a lot of frustration from the show-runners that the network (and possibly by extension the advertising firms) were such dinosaurs in the way they gathered demographic and viewing data and thus getting very skewed results.
More recently I've been getting the impression that some companies are now paying attention to how many people record or stream, but some are still a little slow to wake up and smell the 21st century.