Re: Superman (casting, rumors, pix till release)
Clip 4, Zod is having a hard time
Man of Steel Has Made Almost Its Entire Budget Back Already
Warner Bros. has booked a whopping 98 promotional partners worldwide — so far — that are providing about $170 million in support (on top of paid ads) for Man of Steel.
That’s even more than The Dark Knight Rises’ $150 million in third-party promos last summer. In addition to those already on board, Warners sources say even more international partners are expected before the movie takes flight June 14 in the U.S. and elsewhere this summer.
Warner Bros. would not discuss their third-party promotions or provide any figures but did confirm some of those who are involved. Sources say that Man of Steel has been a much easier movie to pitch to partners than The Dark Knight Rises, which was darker in theme and plot.