View Single Post
Old June 7 2013, 03:06 PM   #6316
Rear Admiral
SalvorHardin's Avatar
Location: Star's End
Re: Superman (casting, rumors, pix till release)

Clip 4, Zod is having a hard time


Man of Steel Has Made Almost Its Entire Budget Back Already

Warner Bros. has booked a whopping 98 promotional partners worldwide — so far — that are providing about $170 million in support (on top of paid ads) for Man of Steel.

That’s even more than The Dark Knight Rises’ $150 million in third-party promos last summer. In addition to those already on board, Warners sources say even more international partners are expected before the movie takes flight June 14 in the U.S. and elsewhere this summer.

Warner Bros. would not discuss their third-party promotions or provide any figures but did confirm some of those who are involved. Sources say that Man of Steel has been a much easier movie to pitch to partners than The Dark Knight Rises, which was darker in theme and plot.

SalvorHardin is offline   Reply With Quote