That seems to be the danger in this new strategy of trying to create a multimedia franchise from the word go. Defiance
tried it with the series/game tie-in, while After Earth
built this whole universe of tie-in books as background for the movie. But it's jumping the gun to try to do so many things at once when you don't know if any part of the whole will succeed. I guess you can't manufacture a multimedia franchise. It only works the old-fashioned way, when one work in one medium is enough of a hit to create and propel interest in tie-ins.