Shows on Syfy get significantly less ratings, and need significantly less ratings to stay profitable. It's a smaller market with smaller overheads. That and the show is an advert for the game. But what the real clincher is going to be is dvd sales. Scifi nerds buy dvds. A million people might be watching this show, but TPTB (dellusionally) think that they can sell 30 million dvds in the first month domestically and double that internationally.