we still need the uber-mega blockbuster to pitch it up.
Who is "we"?
I think that JJ Abrams has done a pretty good job so far with what he has, and honestly I just don't think the Star Trek brand can really do any better. I don't think it matters what kind of zombies or action you throw at it, a certain group of people just aren't willing to go see it. Star Trek is not and never will be that kind of blockbuster, no matter how much they try and amp it.