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Old June 3 2013, 11:16 PM   #1684
Sector 7
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Flake wrote: View Post
I think it is because of the 'Into Darkness' and a story featuring terrorism, revenge, murder, suicide bombings, grim deaths etc instead of a more 'fun' adventure.
Although I loved STID, it seems too mature for my older grandchildren (7 and 5). Hopefully, the next movie will be more family-friendly.

I am concerned that marketing was too dark for many families in US. YMMV.
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