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Old June 4 2013, 12:14 AM   #1683
Out Of My Vulcan Mind
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Belz... wrote: View Post
How does that work ? I mean, how do they adjust their projections ?
They take tracking polls of the public to determine levels of awareness and interest in upcoming films. Tracking can be way off in predicting openings, though. Plus there are a number of different sources for tracking that leak and they're not always in agreement.
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