Re: STID "tracking" for $85-90 million opening [U.S. box office]
How does that work ? I mean, how do they adjust their projections ?
They take tracking polls of the public to determine levels of awareness and interest in upcoming films. Tracking can be way off in predicting openings, though. Plus there are a number of different sources for tracking that leak and they're not always in agreement.
"I'll see you in another life, brother."