Re: STID "tracking" for $85-90 million opening [U.S. box office]
Another variable in play is a potential blockbuster that is a bust by word of mouth as will be the case with "After Earth", it creates an unplanned whole in the movie schedule, so word of mouth helps Trek with slower and steady climb.
Saw it again yesterday the theater was about 1/2 full and the audience seemed to enjoy it with their sporadic interaction.
You are fully capable of deciding your own destiny, the question is, which path will you choose? (Sarek)