Many blockbuster films that are successful today derive their success from the international market. Of the box office profits, nearly or about or more than 2/3rds came from that market. For instance, Iron Man 3 has 32.8% (domestic) and 67.2% (foreign). Another example is Fast and Furious 6, which has 36.1% (domestic) and 63.9% (foreign).
In 2009, the percentage for Star Trek was 66.8% (domestic) and 33.2% (foreign). Paramount wanted percentages like IM3 and F6, so they conducted focus groups overseas to see what international audiences wanted. The result?
62.4% (domestic) and 37.6% (foreign). There was some progress on the foreign front, but not enough to propel ST: ID into the club of successful films. (As of yet.)