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Old June 1 2013, 09:26 PM   #1597
Location: Manchester, UK
Re: STID "tracking" for $85-90 million opening [U.S. box office]

BillJ wrote: View Post
The ad budget for Into Darkness has been put at around $100 million. And it's money well spent if Paramount is able to turn Star Trek into an International brand. This movie easily makes money when all is said and done and the franchise is better situated for International markets in the future.
I agree it is money well spent, so do Paramount reduce that budget next time and hope that the same number of people turn out or do they keep it the same or increase to try and get more?
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