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Old June 1 2013, 08:17 PM   #1592
Jax
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Location: United Kingdom of Great Britain & Northern Ireland
Re: STID "tracking" for $85-90 million opening [U.S. box office]

I have doubts over the marketing being way bigger this time? It seemed about the same apart from a little push in certain OS markets. Also Blu Ray/DVD's sales could beat ST09 + other areas of revenue. A large portion of the increase went to post 3D conversion if memory recalls so I wonder did 3D really bring in the $$$ and would they be better off doing 2D/IMAX only like the TDK franchise did for the 2016 sequel.

Either way I think a $170 million budget seems best way to next, right down the middle of 09 & STID.
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