Re: STID "tracking" for $85-90 million opening [U.S. box office]
I have doubts over the marketing being way bigger this time? It seemed about the same apart from a little push in certain OS markets. Also Blu Ray/DVD's sales could beat ST09 + other areas of revenue. A large portion of the increase went to post 3D conversion if memory recalls so I wonder did 3D really bring in the $$$ and would they be better off doing 2D/IMAX only like the TDK franchise did for the 2016 sequel.
Either way I think a $170 million budget seems best way to next, right down the middle of 09 & STID.
If Fidelity to freedom and democracy is the code of our civic religion then surely the code of our humanity is faithful service to that unwritten commandment that says we shall give our children better than we ourselves received