I have doubts over the marketing being way bigger this time? It seemed about the same apart from a little push in certain OS markets. Also Blu Ray/DVD's sales could beat ST09 + other areas of revenue. A large portion of the increase went to post 3D conversion if memory recalls so I wonder did 3D really bring in the $$$ and would they be better off doing 2D/IMAX only like the TDK franchise did for the 2016 sequel.
Either way I think a $170 million budget seems best way to next, right down the middle of 09 & STID.