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Old June 1 2013, 06:53 PM   #1579
Location: Manchester, UK
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Agreed about Raiders of the Lost Ark. Between the writers, director and the marketing people they need to make and market the next movie as a fun adventure rather than a journey "into darkness" if they want to get more of the critical under-25s into the theatre because it is a big demographic to miss out on. I have started to believe that the reason that demographic is down on ST09 is indeed because of the emphasis on darkness and revenge and terrorism in the trailers and title of STiD that has made families and kids skip it. I think ST09 got the balance right and STID went too far over to the 'Dark side'
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