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Old June 1 2013, 03:12 AM   #1555
Re: STID "tracking" for $85-90 million opening [U.S. box office]

I was reading the news about After Earth. Related to what I said above, according to one article,

Still, Sony Pictures clearly wants this to be a hit—so much so that the studio has shrewdly hidden the film’s director, the critic-dividing M. Night Shyamalan, from almost all its marketing. The strategy, of course, is so that moviegoers who scoff at the director’s embarrassing track record from the past decade (The Last Airbender, The Lady in the Water, The Village) wouldn’t be scared away from this film. After Earth may not belong in the dungeon with those disasters, but the director’s baggage certainly hasn’t done Smith any favors here.
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