Holy cow, was that GREAT!
Quoting the friend mentioned above: "and a more classic star trek story line involving ethics, morals and navigating challenges." Yes: personal growth and redemption through service to others instead of domination; including Scotty's finally giving in to his own better angels.
To answer a query way upthread, I would LOVE this kind of story told by JJ. Let's see it. People told me to hold out hope for a more "humane" plot (less comic book-y, defeat the Kewl, superhuman bad guy) from JJ in '13. I have abandoned hope for a Star Trekky story in the final JJ. I could care less. Not only do I have my ol' trusty DVDs, I now have this new series. I'm looking in to how to contribute.
Totally ASIDE from the production values, they nailed it. A thoroughly unexpected, great end to a terrible week: I just watched a new Star Trek episode with my child. Man, it doesn't get much better than that.