Re: STID "tracking" for $85-90 million opening [U.S. box office]
I don't think it's been demonstrated that the proportion of piracy to legitimate activity is in any way increasing.
The percentage of the population that downloads illegal content would be a lot higher than the percentage of the population that bought pirated VHS tapes back in the day. I think that's common sense and is indicated by the increased attention to piracy from the entertainment industry in the online era. It's the same as with the proliferation of porn. Plenty of people watched porn prior to the internet age, but once people could download porn in their homes the number of people watching and the amount they watched increased significantly. When something, such as obtaining pirated material and/or pornographic material, becomes very easy and has the cloak of perceived anonymity it entices people who might otherwise have qualms about it to go ahead and obtain it.
"I'll see you in another life, brother."