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Old May 29 2013, 02:05 AM   #1409
Admiral Buzzkill
Fleet Admiral
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Here's the sad fact about the current movie business: if they don't invest megabucks in the production to begin with, they won't spend the money on promotion and distribution to give it the best shot at success in a crowded release schedule. That money will go instead to a movie that they did spend a lot on and the success of which is therefore more crucial to them.

Frankly, Serenity was doomed as much by being a movie that Universal could afford to throw away as it was by any other single factor.
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