Re: If STID was a SNW submission... (SPOILERS)
IIRC, Abrams PROMISED us there would be no Khan in this movie. What good are you if you have to lie to people to get them to see your movie?
It was just marketing to pique the interest of movie-goers. Seems like it might have backfired on him though.
"...the most elementary and valuable statement in science, the beginning of wisdom, is I do not know." - Lt. Commander Data, "Where Silence Has Lease"