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Old May 28 2013, 06:58 PM   #1338
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

No doubt Paramount will do more research into why this film didn't hit the numbers they wanted. Maybe they'll knock at least a year off the turnaround time for the next one. Or if they have a villain the general audience is well aware of, they could consider not keeping him a secret.

Seems to me that Into Darkness was geared more toward fans than 2009. See, I thought 2009 was "meh" but really loved STID. I'm an old, cranky die-hard fan. I'm not the guy they should be pleasing. There was a lot of fan service here, much more than in ST 09. Methinks they need to go back to making movies I think are "meh" and get their money back in earnest.
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