Cinema Geekly wrote:
Plus I look at STiD's #3 spot like this. It was only just barely #3. Hangover III did a mere 4 million more in business which in big movie release terms means that they were more or less tied.
Considering that STID opened at a huge number of IMAX locations and that it was in 3-D at a higher ticket price than the previous film + that Paramount make a big effort to promote and even release the film overseas first - coupled with the fact that they hired an international film star, Cumberbatch and it didn't, 'hit it out of the park,' with over $100 million opening weekend - I'd wager that the beancounters at Paramount are disappointed.
But, go right ahead an put the happy face on the numbers.
We shall see.
As an aside, I wonder if Paramount is worried about their next big release in June, World War Z,
which they've also put a subsantial financial stake into?
I'm sure that Iron Man
however has pleased everyone at Paramount this summer however.