The franchise is split at the moment, between CBS and Paramount, but a success of a new movie is a success for the whole franchise. Trek 09 saw boxsets for all the other series sell like hotcakes. I was hoping this movie would do the same. I already have all Trek shows and movies on DVD, but I double dipped on a few of them, on Blu ray, when ID came out, my interest in the franchise rejuvenated. And of course, the DVD retailers have tons of Star Trek stock in, at the moment.