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Old May 27 2013, 04:50 PM   #1240
Joby
Fleet Captain
 
Re: STID "tracking" for $85-90 million opening [U.S. box office]

I really think a lot of people, including Paramount got really carried away after the success of the 2009 Star Trek. Some people may have thought that Trek now found it's mainstream niche and was suddenly accepted as cool to the casual moviegoer b/c of J.J. Abrams '09 hit movie. But after over 40 years of the dork/loser stigma assoicated with this franchise, one movie wasn't going to do away with that anymore then Star Trek IV: The Voyage Home did.

Like an aritle in Forbes said, the franchise has had it's momentary upswings where it connnects with a large audience mainstream audience, and Trek it was probably due for one in 2009 since the last big upswing was in 1996 with First Contact. But the stigma on Star Trek is a powerful thing that shouldn't be underestimated. This movie will be a decent hit, but it was silly for Paramount or anyone else to think it would some blockbuster, monster summer movie.
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