Paramount said the film's audience was comprised largely of longtime "Star Trek" fans, but was optimistic that good reviews and word of mouth would bring in a broader audience in coming weeks.
Paramount was hoping that this film would be like STIV, which attracted the general audience. From what I am reading, it is the fans who are seeing this film multiple times. Paramount was, also, hoping to get the coveted 18-to-25 year olds to see this film, but it is the older crowd who are watching the film.
Trek's demographics tell an interesting story that contributes to that theory: the audience skewed heavily male (64 percent) and older (73 percent over the age of 25). In comparison, the first movie did a better job reaching women (only 60 percent male) and younger audiences (only 65 percent over 25).
Having Alice Eve in her two-piece was acknowledged earlier this year as a ploy to get these younger males into seats.
I have done research on the terms fanboy and fangirl. I was wrong in what I said. However, the impression I get from research is that these are the people who will enthusiastically support a product, even when it's flawed. They are not the sort of people who would openly criticize a flawed product. In fact, fanboys and fangirls would attack these people for disagreeing with them. This is based on a cursory reading of the definitions supplied for this word at Urban Dictionary. (http://www.urbandictionary.com/define.php?term=fanboy
PC Magazine defines fanboy as,
A male, or "fangirl" if female, who is devoted to a particular product or company. Fanboys are loyal and steadfast in their dedication and opinions.
I may get things wrong, but generally I make it a habit to research what I write so that I speak not out of ignorance.