Kids are not dumb.
When growing up, I was never interested in large opening playsets for figures to go inside in that it distorted the lines of the ship. I wanted good detailed, pre-painted ships that would easily fit my hand.
Imagination did everything else.
Now we have simply too many action figures, and the only ships of any size are the overpriced Lego contraptions.
So I buy the better of the Halmark offerings, SFB minis, Heroclix now that Galoob isn't doing much Diamond Select.