Why did they bother with the original Trek crew in these new movies? They could have easily created a new crew. There are only a couple of characters that act like their original counterpart from the original TV series. Spock stayed away from Christine Chapel in the original because he thought it was inappropriate. But this new Spock is all over Uhura. Kirk is promoted from "Cadet who is about to get expelled" to First Officer - completely bypassing Kirk ever serving on the Farragut. Karl Urban's got the McCoy-isms down pretty good. But Scotty is just a guy with an accent - even though Simon Pegg is pretty funny. So is Chekov - just an accent. And it's almost racist that they got a Chinese actor to play the part that a Japanese actor played on the TV show. Did I miss anybody?
They could have at least had Pine do a Shatner imitation.
I guess if it brings in the big bucks at the theater...