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Old May 25 2013, 12:05 AM   #1067
BillJ
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
BillJ wrote: View Post
Yet it made as much as Star Trek 2009. One was a considered a success the other a flop. So can you really gather anything substantial from out-of-context numbers?
One was a succes and the other underperformed (I wouldn't say outright flop) to a degree that it didn't get a sequel because of their respective budget levels. Both are part of the broad rule of thumb of the kind of return on a production budget that studios are happy with. If Superman Returns had a budget of $150 million it would have got a sequel.
But we state that one clicked with audiences and the other didn't, yet they pulled in roughly the same cash. So this wasn't about audiences rejecting the film, it was about Hollywood excess.
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