It doesn't matter what flavor of cool aid you hawking... if you can't get butts in the seats (fans/movie goers/what ever) you're done.
Movie goers and "Star Trek fans" are overlapping sets but far from congruent. "The fans" haven't made the Abrams movies the successes that they are, and to some extent have impeded success. They sure as hell didn't "save the franchise" after TV Trek imploded, sorry.
The thing is, if it keeps following the blockbuster formula, then the danger is that withing a few years there will be a reboot yet again--like Spiderman, Superman, Batman, ect.
Apparently some obscure meaning of the word "danger" that I was previously unfamiliar with.