Years ago I went to see Trek movies either by myself or with a couple of buddies who were/are fellow science fiction fans. Guys. Could not drag a date there.
In recent years, I went to see "Green Lantern", "The Avengers", and "Prometheus" with a colleague of my wife's who loves graphic novels and sometimes carries a sonic screwdriver with him.
My wife is not interested in Trek, or science fiction in general, and I would not even ask her to go, HOWEVER, I am going to see STID on Saturday with three of her lovely female colleagues who are excited about the movie. As one of them told me when I was invited to join them, "The last movie wasn't corny, and you weren't expected to be a Star Trek nerd in order to enjoy it. It was good." (or something to that effect).
Here, we might (and do) argue about what we prefer in Trek movies, novels, and series, but it can not be denied that Abrams has made Trek more appealing to a broader audience. With each new incarnation of Trek, there are fans who say that the franchise has been ruined with that new incarnation. I am not one of them. I welcome Abrams' interpretation of this alternate universe and happy to see people in the theaters other than only the ones carrying their communicator replicas.