Re: Did Abrams really save the franchise?
In the meantime CBS continues to pull money from tie-in merchandise from the pre-existing series. Hell, they even turned down Abrams' pitch to roll it all under one umbrella so he could make his version the most prominent one.
Bad Robot wanted CBS to quit licensing TOS material during the movie run. The rub was that CBS didn't want to give up twenty million a year. It would have happened if Bad Robot had been willing to write a check for twenty million a year to CBS.
The other spin-off merchandising would've been unaffected.
"...the most elementary and valuable statement in science, the beginning of wisdom, is I do not know." - Lt. Commander Data, "Where Silence Has Lease"