Yes, Yes and Yes again.. I used to love Star Trek before Voyager and Enterprise. Both of them completely killed off my enthusiasm for Trek, on top the horrible TNG movies that were made. I really had not been interested in Trek since the late 90s, and my husband, who used to LOVE Trek (he had models, books, even has gone to a couple of conventions) also stopped caring in the early 2000's. We both lamented that it had taken a terrible turn and had just become too bloated and restricted to do something new and exciting. Then came ST09, and it was like a breath of fresh air. I'm not saying it was a great movie- but it was fun, clever and absolutely shocking. After it was over, all I could think was "OMG, they DIDN'T fix the timeline...this is really completely different now".
World-building is more fun that world-adding, imo. I can't wait to see what happens now.