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Old May 22 2013, 02:24 PM   #912
Out Of My Vulcan Mind
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

STiD should track closely with Star Trek's daily numbers through its first two weeks. It's the third weekend where it has an uphill battle. Star Trek had a great hold on its second weekend, a regular weekend, and then another great hold on its third weekend, the inflated Memorial Day weekend. STiD's second weekend is Memorial Day weekend. Films entering their third weekend the week after Memorial Day typically have a weekend drop in the high 40s to the mid-50s. Getting a good hold on that weekend is going to be very tough. That's the danger point where STiD could fall behind.
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